In the dynamic world of fashion, where trends morph at the speed of light, having seasoned experts in buying and merchandising is essential for success.
BUYING
A a dynamic blend of creativity, analytical skills, and market insights: season by season, fashion buyers play a critical role in curating and managing a strategic buying plan that aligns with the brand’s luxury positioning and business goals. At CLEA, we specialize in providing expert guidance to companies navigating the complexities of seasonal buying, supporting our clients in every step: seasonal analysis, budget definition, accurate selection and distribution.
MERCHANDISING
Successful merchandising transcends mere transactions; it involves creating an immersive brand experience that captivates customers and fosters loyalty.
We take care of every steps, from the collection planning to the in store presentation. building the correct product strategy to meet company’s vision and goals.
ECOMMERCE STRATEGY
Creating a successful ECommerce strategy is essential for any online business looking to thrive in a competitive digital marketplace. Our goal is to create an engaging online environment where customers can easily discover products, while driving sales growth.
We offer succesful advisor on correct product assortment, launch timing, visual display, page contents and digital communication.
SPECIAL PROJECTS
Resort capusles, POP UPs, special collections: we create unique collection projects that resonate with the right audience and reflect the latest trends. Our approach begins with meticulous collection development, involving collaboration with designers and an exaustive trend analysis.
We orchestrate a strategic timeline, culminating in a calendar launch that aligns with the seasonal shifts and celebration of cultural moments. Each launch is designed to create a buzz.
LEARNING
With an extensive expertise in fashion and luxury management, CLEA provide comprehensive learning services that will elevate your team’s knowledge and skills in this dynamic industry.
We develop tailored training programs in key areas such as buying, merchandising and branding: our methodology encompasses a blend of theoretical foundations and practical applications, ensuring that your staff not only understands the core principles of fashion and luxury management but also how to apply them effectively in real-world scenarios.
ON SPOT SERVICES
At CLEA, we understand that challenges can arise unexpectedly, disrupting workflows and creating stress for individuals and teams alike. That’s why we pride ourselves on offering on-the-spot support services tailored to meet your urgent needs. We are available for buying campaigns, new openings, collection launch and any other urgence a luxury company can face.
Clea Merchandising and Branding Advisor 