Whether it’s the rise of sustainable luxury or the growing importance of digital touchpoints, I assist brands in embracing new paradigms while staying true to their core values. 

CLEA Merchandising and Branding Advisor is a consulting company with a strong expertise in fashion and luxury business.

Our mission is to support companies in implementing or redesigning product-related functions: we work with a “Couture” approach, providing customized and unique expert advice to navigate the complexity of growth strategies.

We don’t have clients, we have partners: we work closely with companies and entrepreneurs to deeply understand their business, organization, clients and products, proposing the best solutions for a sustainable and durable growth in the medium to long term.

Our founder, Elisa Altini, started her career in the fashion industry more than 15 years ago, working in many luxury brands and acquiring strong competencies in buying, merchandising, branding, digital and retail.

With a consolidated experience in navigating the complexity of product strategies in an iper-competitive landscape, we provide strategic guidance to push the boundaries with innovative and tailored approaches.